Just Another R Blog

Revisiting Churn: Random Forest

Random Forest
Customer Churn
SaaS
In the previous blog, I explored how logistic regression can be used to predict customer churn in subscription-based businesses. The resulting model produced an accuracy of…
Apr 20, 2021
Tim Anderson

Telco Churn Analysis

Logistic Regression
Customer Churn
SaaS
In the competitive world of subscription-based businesses, customer retention is just as important—if not more so—than customer acquisition. Every churned customer…
Apr 16, 2021
Tim Anderson

Sankey Diagrams

Data Viz
Sankey
A Sankey diagram is a type of flow diagram that visualizes the movement or flow of resources, such as energy, materials, money, or data, between different stages or…
Feb 16, 2021
Tim Anderson

Change Detection

Change Detection
When a large competitor boldly enters your market with a new offering it’s fairly easy to see that something has changed. But when you’re looking at say a marketing…
Dec 1, 2020
Tim Anderson

A/B Testing

Stats
Hypothesis Testing
A/B Test
Setting up a robust A/B Test
Oct 15, 2020
Tim Anderson

Signal or Noise?

Stats
Hypothesis Testing
ANOVA
T-Test
Are differences between groups significant?
Oct 5, 2020
Tim Anderson

TreeMap Viz

Data Viz
TreeMap
A TreeMap is a type of data visualization that represents hierarchical data using nested rectangles. Each rectangle (or “tile”) represents a category or a sub-category, and…
Sep 16, 2020
Tim Anderson

Customer Segments

K-Means Clustering
Customer Segments
Customer segmentation is a key task for marketers. Clustering algorithms are immensely helpful for trying to slice and dice your customers.
Sep 1, 2020
Tim Anderson

Sales Pipeline Funnel

Funnel Diagram
Data Viz
SaaS
In the world of sales, understanding how prospects move through the pipeline is essential to driving growth and improving outcomes. The sales funnel—a concept as old as…
Jun 1, 2020
Tim Anderson

Word Clouds

Data Viz
EDA
Web Scraping
Word Cloud
Spending hours and hours reading through forums and other places where customers may leave feedback is a common task for Product Managers. But, sometimes there’s just too…
May 24, 2020
Tim Anderson

Resources

Books
My aim here is to periodically update this list of online books and resources so that I can go back and reference in the future. These have been helpful to me over the past…
Apr 10, 2020
Tim Anderson

Welcome To My Blog

News
Data Analytics
Most firms are swimming in data but starving for insight. My passion is making sense of the complex and finding signal through the noise: creating actionable insights that…
Apr 5, 2020
Tim Anderson
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